Personal experience & expertise
Innovation and quality with a personal vision
As a father of three, Bas knows how important reliable and practical products are for young families. Together with Elles, he works daily on Youha with one goal: to support future parents with products that truly contribute to comfort, convenience, and confidence during parenthood.
Within Youha, Bas focuses on product development, quality, logistics, and collaborations with partners at home and abroad. Thanks to a strong network and focus on quality, he and the team ensure that Youha products meet the wishes and needs of modern parents. We recently welcomed Prénatal as a Youha partner, which we are naturally very proud of.
Built for modern families
Innovation and quality for today's parents
As an entrepreneur and father, Bas understands the challenges of parenthood. That is why quality, reliability, and personal involvement are central to everything Youha develops. Together with our lactation consultants and specialists in content, online marketing, and social media, we work every day to provide more convenience and support for parents.
