THE PEOPLE BEHIND YOUHA
Meet our team
Behind Youha is a dedicated team that works daily on our products, service, and growth. Bas and Elles are the familiar faces of Youha and are supported by Ties, Lynn, Caminde, Jael, and Anne-Lynn: a team of specialists and external partners, each with their own expertise.
Together, we ensure that parents and professionals can count on quality products, personal advice, and the service you expect from Youha.
More about Elles?
Elles Jannink-Baak
Elles is a product specialist and expert by experience at Youha, and helps develop practical products for mothers and babies.
More about Bas?
Bas Jannink
Bas is Commercial Director and owner of Youha B.V., with a passion for developing innovative products for mothers and babies.
The team behind Youha
Youha, built by Bas and Elles Jannink, through experience and entrepreneurship.
Youha is being built by Bas and Elles Jannink, an entrepreneurial duo who combine work and family. Together, we are building Youha in the Benelux, each leveraging our own strengths. As parents of three young children – Max (0), Thomas (3), and Vera (4) – we know from personal experience how important good support and reliable products are in the first years with a baby.
Elles is an expert by experience and knows the importance of comfort, reliability, and ease of use during breastfeeding and pumping. Her experiences as a mother form an important basis for the choices we make within the product range and how we support mothers.
Bas focuses on Youha's strategy and commercial growth. He maintains collaborations with partners and ensures the brand continues to develop in the Netherlands and Belgium.
Together, we form a dedicated family business, supported by a team of specialists in social advertising, Google Ads, SEO, logistics, and administration, as well as a dedicated customer service representative who is available daily to answer questions via chat. This combination of personal experience and professional knowledge keeps us close to practical realities and helps us build a strong and reliable brand.
From experience, for mothers
Developed with comfort and ease of use in mind
Practical and reliable products that support mothers during breastfeeding and pumping.
For mothers, by parents
Relaxed living starts with Youha
At Youha, we believe that parenting is challenging enough. That's why we develop practical and innovative products that make daily life easier for mothers. With personal attention, quality, and ease of use, we are there every day for families in the Netherlands and Belgium.
