A lot is happening behind the scenes at Youha. What once started with a clear mission: to support mothers with breastfeeding and pumping, has now grown into a strong network of collaborations in the Netherlands, Belgium, and Germany. Our Youha breast pumps are now popular, and Prénatal has noticed.
Since April 2026, a significant step has been added: a collaboration with Prénatal.
A new milestone: Youha at Prénatal
The collaboration with Prénatal feels like an important next step for Youha. As an established name in the world of pregnancy and baby products, Prénatal reaches thousands of (future) mothers daily, both online and in stores.
The fact that Youha products are now available through the Prénatal webshop and in 18 Megastores throughout the Netherlands makes it possible for even more mothers to get acquainted with our breast pumps.
"We are proud of all the collaborations we have built up in recent years. The fact that Prénatal is now joining them feels like a confirmation that we are on the right track. Together, we ensure that even more mothers gain access to reliable and practical pumping solutions, including our Youha breast pump." — Bas Jannink, owner of Youha B.V.
Collaborating with practice
In addition to Prénatal, Youha works with a wide network of partners. Think of:
- specialized baby stores and pregnancy stores
- lactation consultants who guide mothers daily
- hospitals where you can rent the Youha Lactpro rental pump via MyPump
- (online) partners such as MamaLoes, Bol.com and Kaufland
These collaborations are more than just sales channels for us. They ensure that we are continuously in touch with practice. Feedback from mothers, healthcare professionals, and stores helps us to keep improving products and better align with what is truly needed.
Why these collaborations are important
For mothers, choosing a breast pump is not always easy. There are many options, and every situation is different. That is precisely why it is important that Youha products are not only visible online but are also recommended by professionals and stores that work with this target group daily.
The collaboration with lactation consultants and hospitals contributes to trust. They see in practice what works and what doesn't. The fact that they advise or use Youha gives many mothers an extra bit of certainty.
Accessible and practical
What all these collaborations have in common is the focus on accessibility. Whether you are looking for information online, receiving advice from a lactation consultant, or walking into a store: the threshold to find a suitable solution should be as low as possible.
That is what we at Youha want to contribute to. Not by shouting louder, but by being present in the places where mothers make their choices.
Looking ahead
The collaboration with Prénatal is a great step, but certainly not the end point. We continue to build a network of partners who, like us, see the importance of good support around breastfeeding and pumping.
With now more than 150 Youha partners in the Netherlands, Belgium, and Germany, we look forward to the future with confidence, together with our partners and the mothers for whom we ultimately do it.
About the author
This blog was written by Bas Jannink, owner of Youha B.V. and commercially involved in the development of Youha. As a father of several children, I know from my own experience how important comfort, reliability, and ease of use are when it comes to mother and baby products.
Within Youha, Bas focuses on product development, quality, logistics, and collaboration with partners at home and abroad. Thanks to a strong network and focus on quality, he and the team ensure that Youha products meet the wishes and needs of modern parents.
Sincerely,
Bas Jannink
Owner of Youha
